Madden's sales are flat, young players aren't picking up the game as they once did and the avid gamers are getting older. The typical testosterone-filled ad is no longer a standout in the sports video game world.
They're losing even more ground with controversial issues surrounding the NFL. The brand is lacking the inspiration and soul that once made it great.
We were tasked with coming up with campaigns leading up to two moments:
1. The Annual Game Release which coincides with the NFL Season Openers
2. The Holiday Season
Miami Ad School
Strategist - Danielle Kermode
Art Director - Mollie Coyne
Copy Writer - Jeffrey Bauer